All about Instagrams and reels for entrepreneurs
With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in the United States, which have 157 million Instagram users.
Nearly 70% of Instagram Users are Under 35 Years Old
As of October 2021, roughly 32 percent of global Instagram audiences were aged between 25 to 34 years followed by the 18 to 24 years audience. Over two thirds of total Instagram audiences were aged 34 years and younger and this makes the platform particularly attractive for marketers.
A study found that Millennials were the most responsive generation to posts, with a whopping 68% of 18-24 year-olds saying they were more likely to purchase an item if someone they followed shared it. 54% of respondents said they bought products after spotting them in their feed.
That being said, 16% of users being between 35 and 44 year olds being users also hints that older generations are using this social network more frequently than before. This is a natural progression: Just as Facebook began as a college student social network and has now evolved into an older persons’ one, Instagram is also moving from a millennial-only social network to one that is growing beyond its original demographic.
Users are following their favorite brands, with 80 percent of users following at least one business account. According to the latest data, there are 200 million users who will visit a business profile on a daily basis. It’s no wonder that 25 million businesses are already present and 2 million advertisers are using ads, including Stories ads, to promote their products and services.
And if your business have a niche audience between the ages of 18 to 35 Instagram is a must use channel for your brand. Now let’s circle back to why using this feature of the platform.
5 Reasons to create Instagram Reels
Reels is the latest feature of Instagram, been launched in August 5, 2020 in 50 countries. It allows you to share a short clip (up to 60 seconds long) with all users of this platform (if your account is in public). Similarly to TikTok, you can also add effects and sounds.
One of the main reasons on why choosing reels is because of Instagram’s audience demographics. Instagram has grown into one of the most important social media networks in the world, no doubt about it.
Instagram is trying to push this feature in order to compete with other similar social medias, that’s why the it’s pretty common to see that an account with 300 followers has 5k views on their reels but their posts only reaching 50-100 people. (as per insights) but also giving accounts an opportunity to retain them as followers.
Reels are the first thing you see when you open the Instagram app or use the search button to look for anything on Instagram. According to recent data, Reels perform 22% better than all other posts on an average.
Longer engagement period
Reels have a longer engagement period than any other kind of post on Instagram, some even keep popping up months after being posted. So if you keep creating value content you will have a constant new audience engaging with the old and newer content simultaneously.
Unique and creative way to create value content
If you’ve already done this and explored Reels a bit, you’ll know how easy it is to create fun content here, you can also check out our blog on how to create a reel.
Not only will this portrait your business as constantly active, up with the new trends, it will also be a key way for your to further capture the niche audience mentioned before in this blog.
Your audience will also be impressed if your brand is up-to-date with the latest trends and this will reflect in your overall brand image as relevant.
Showcase your products and services
This is an interactive and creative way to show what you offer. You can choose to do little tutorials about how to use your products or the benefits of your services while adding some music or filters relevant to your content.
Get rewarded by Instagram
Did we mention before that Instagram is trying to push this feature to compete with other similar social medias? Well, because of the not only the give businesses a wider and longer reach and engagement, if you are a popular content creator Instagram will pay you with real money for boosting their platform.